Did you know that a higher than average Quality Score in AdWords can save you up to 50% on your cost per click? Those savings carry over to your CPA too – advertisers with high Quality Scores save up to 80% on cost per conversion!
Google's exact formula for calculating Quality Score is famously mysterious. So how do you know how to make improvements?
In this new guide, "Hacking AdWords: How to Get a (Near) Perfect Quality Score," we'll do a deep dive into a real AdWords account with a stellar average Quality Score of 8.8 and show you how they're achieving these results. You'll also learn:
- The keys to earning higher Quality Scores
- 5 characteristics of a high Quality Score account
- PPC best practices that boost your relevance and performance
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