| |  | | | October 10th, 2014
Issue 679
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| |  | | | | | Search Engine Optimization Internet has managed to amalgamate so deeply into our lives that we cannot get rid of it even if we endeavor to do so. We rely on Internet for everything. When one needs to find a new business opportunity he looks up in Internet, if one needs to learn details about a particular business, Internet provides a solution. All in all, Google search is something we have become so accustomed to doing that we cannot imagine a life without it. However have you ever wondered that when you type in for a particular thing in Google, how is the search ranking decided? None of us scroll all the way down. We usually click on the links that are right on the top.
So what have these sites done that has helped them in attaining this top position? The answer lies in the search engine optimization. Search engine optimization is an amazing novelty by Google, which they have introduced to ensure that sites work hard on their quality and those who do not have the desired quality standards face the penalty.
Search engine optimization serves to analyze the websites based on a number of factors and then ranks them according their quality so that when a person searches for a relevant topic, the ones that have optimal quality are displayed on the top.
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If your blog or site fails to uphold the standards of quality that have been stated by Google, your blog or site would be very down in the list which would lead to reduction in your traffic. If you own a business site, this would mean that your prospective clients would not reach you and you would stand top lose them to your competitors and if you have a blog, you would never be able to get your message across because traffic to your blog would be minimal.
Search engine optimization is a double edged sword which can go both ways and it depends on you to decide which way you want the wind to blow. It takes a lot of time to build a blog. A lot of hard work is surfed into establishing it. You would not want your hard work to go down the drain simply because you refused to pay meticulous attention to detail and refused to take SEO seriously.
Use SEO to your advantage
As mentioned priory, the sword of SEO can swing both ways depending on how you approach it. If you take it seriously and use it with intelligence you are going to gain quite a bit form it. If your site if placed on top, it is going to guarantee traffic and you would not have to face any downsides of SEO. So how do you ensure that your site gets the ranking you desire? There are some steps that you would have to undertake to achieve this.
First and foremost, you need to understand the importance of proper planning. If you are interested in blogging, it is not going to be something that you decide to jump in overnight. If you own a site, you do not just go and make it. You have to take things one at a time at your own pace ensuring that no detail escapes your attention. When you set out to make a site, the first thing that you need to do is research. Planning your strategy is important. You need to have a targeted audience in mind. There is no site that caters to every single person out there. You need to have in mind the people that you intend to reach out to and then make your site according to that.
Prepare very carefully. Decide the type of content that is going to feature in your site. There is no point is speeding things up or else everything is going to blow up in your face and all your work is going to be futile. Just ensure that you have everything laid out before progressing.
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Once you have decided on the key factors, you move onto the way you want your site to be presented to your audience. For this you need to remember one simple rule, people will look at your site before progressing to read it. Thus your site should be such that is going to garner attention. Do not follow the crowd. Pave your own way and be innovative. Your site should be the reflection of your personality.
Content is the next important factor. No matter how clichéd you find the line or how much it annoys you, you need to abide by this rule if you wish your site to be a success. Content is always the king. Your content is the ultimate thing that is going to keep people hooked on to your site. Only place authentic details and make sure to support the idea you present with credible sites so that people do not find it difficult to take your word for it. Never underestimate your audience. They can sense a copied work that is why you have to strive to be original in your conduct. Include images, graphics and links in your content but do not over do it. People should not find your site to be cramped with these things. They need to find a flow.
Keywords are very important with regards to SEO. This is where your earlier research is going to guide you. You need to find the popular keywords, which are relevant to your content and then incorporate them in your article such that they do not seem to be forced.
Keep things simple. Don not let your imagination get the better of you. Your audience needs to feel comfortable in your site rather than feeling overwhelmed and lost. Make your site such that it is easier for them to navigate through it.
Ball is in your court
When it comes to SEO, it is up to you to decide whether you want it to be a blessing or a boon. You can either make full use of it or you can allow it to destroy your site. There is no way that you can use this innovation to its full potential if you are not willing to work for it. Pay attention to the last letter and everything will work out. Do not forget to be aggressive in your marketing. Follow these guidelines and you would never have to worry about SEO again.
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