Your landing pages can make or break any campaign. Whether you're using PPC, social media, email, or display ads to get clicks, your destination landing page has the all-important job of actually convincing visitors to take the next action and complete their conversion.
Layout, offers, buttons, and many other elements can be tested for landing page success, but unfortunately when it comes to the actual words on the landing page, marketers tend to rush the process. This can create costly mistakes and wasted time.
BUT here's a copywriting secret: Some of the most successful landing page copy comes directly from customers. It's not creative writing—it's sales writing. In this guide "Voice of Customer: The Secret Weapon for Great Landing Page Copy", you'll learn various ways to improve landing page copy to ensure messages are on point and customer-focused.
You'll also learn:
- How to close the gap between your target audience and your messaging
- Common pitfalls of existing copywriting tactics
- And tons more!
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