To get results without constantly raising your bids, it's crucial to get and maintain high Quality Scores across your pay-per-click campaigns. When your Quality Scores are high, Google rewards you with higher rankings, more impressions, and lower costs per click. It's a win-win.
After reading this Guide, you'll understand:
- How Quality Score is calculated and why it's important offered by AdWords
- How to find your most relevant keywords
- How to create Quality Score friendly campaign structures
- How to raise click-through rates and lower PPC costs
- How to increase your ROI from paid search
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